A public relations firm is a professional service organization typically hired to design, produce, and manage unpaid communications to the public through the media on behalf of clients, with the intent of changing public policy by influencing their opinion.
PR marketing organizations in Sydney tend to target only certain sections of the public, as such opinions are more likely to be shared by a group of people than by society as a whole. By addressing different target groups with different messages to achieve a common goal, PR professionals can achieve major changes in opinion and behavior.
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PR firms do not rely on customers and offer a third-party perspective on a business, product, or customer service. Typical clients of public relations firms are corporations and corporations, non-profit organizations, and government agencies.
A PR firm can be as small as one person (only doctors) or more than 1,000. In general, companies with 9 employees or less are considered small businesses). If a PR firm employs 10 – 75 people, it is considered a mid-sized company. Over 75 is considered large and represents a minority.
A PR firm with many employees usually has several offices. In some situations, an additional office is a "service office" that is located near a customer facility and exists to provide a "service" nearby.
In such cases, the essence of the PR company, which includes creative services, production, etc., is at the head office. "Service office" must be filled with the account.