Choosing the best paper for printing your advertising, promotion, sales, and marketing literature can be confusing. What is the best paper for my business cards, marketing cards, flyers, and brochures? What is the difference between coated and uncoated paper? When buying a printing service, you need to know the answers to these questions.
There are many online printing services. Many of them offer uncoated paper of different weights with different layers as standard paper. Most printing buyers don't need to know how to calculate paperweight. It is important to know which paper weight and finish to choose to get the best printing results.
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In the paper, you determine the exact color, brightness, sharpness, and feel of the final print job. Opting for thin paper will likely cost you a bit more, but it will also feel cheap. If you're printing business cards, postcards, shelf cards, or anything else that requires card stock, your best choice for a high-quality print is 14 pt or even heavier 16 pt card stock, glossy on both sides. The coated material is called "C1S", which means coated on one side, C2S means coating on both sides. Coated paper is made of finely polished clay.
The advantage of clay coating is that the color sits on the paper and unlike uncoated paper, the color is absorbed into the fibers.